We believe that there are inexhaustible amount of concoctions to put on one’s body and not enough passionate creations
We believe that objects you touch every day must be insanely pleasurable and beautifully made
We believe in 'lets play' and that you should never take yourself too seriously
the G word
Everyone’s heard the expression “whitewash” — it’s defined as “a coordinated attempt to hide unpleasant facts, especially in a political context.”
“Greenwash” is the same thing, but in an environmental context...
We borrowed bad boy "greenwash" to wash it and use as a quirky name for our company.
The skin is our largest organ and absorbs 70 percent of what is applied to its surface.
That is why what's out of your products is just as important as what we put in — pure and sustainable ingredients with no harmful additives and cruelty.
Animal testing, Palm oil, Sulfates, Silicones, Petrochemicals, Parabens, PEGs, Phthalates, Artificial fragrances and colours.
the G practices
Our creative practices reflect one of our highest priorities - to protect Ma Earth.
We believe in full transparency and are always reviewing our process to see how we can do better.